The
Problem
It
comes as no news that business to business e-commerce
is the direction virtually every industry is heading.
While the web can certainly facilitate connections between
potential buyers and sellers and improve the cost efficiencies
versus traditional methods, one critical aspect of each
deal is still unaddressed - until now.
When
a buyer and seller connect on line, someone still needs
to perform a normal credit evaluation. The seller's objective
is not just to make a quick sale, they need to know they
will be paid for the product they sell. Further, as e-commerce
is new to most decision makers, there is the added perception
of increased risk in extending competitive open credit
terms on a high volume of transactions to numerous customers
the business has possibly never sold to before and may
know nothing about.
The
need to step back from the transaction and conduct a traditional
credit review combined with the fear of losses poses a
substantial barrier to the growth of exchange portal activity.
While some portals provide quasi-credit reviews of buyers
when they register, and there are credit scoring models
that can be used to help speed up the decision process,
ultimately, someone in the transaction is going to take
the credit risk, or the entire transaction process will
be slowed to evaluate the risk before approving the deal.
There
is little doubt that if the risk of bad debt losses could
be eliminated from these exchange transactions, volume
would increase dramatically. It would be safe for new
market entrants to post their product on the web and know
that they will be paid for what they sell.